AEON’s private brand (PB) “Topvalu” will celebrate its 50th anniversary in 2024. Aeon has been supported by a “value proposition” that national brands (NB) cannot provide and a “price strategy” that offers the same or better...
FamilyMart Corporation (Headquarters: Minato-ku, Tokyo; President and CEO: Kensuke Hosomi) will release “Short Socks Rainbow” priced at 390 yen (including tax: 429 yen) and “Imabari Towel Handkerchief Rainbow” priced at 546 yen (including tax:...
In 1974, when beef imports were restricted, AEON aimed to deliver delicious beef to customers at affordable prices. Believing Tasmania to be ideal for raising beef cattle for Japan, AEON started ranching on the island. Tasmania, situated approximately 240 km southeast...
United Supermarket Holdings (Tokyo/President Motohiro Fujita: USMH) has launched its own private brand, “GREEN GROWERS Meal,” a collection of foods made from plant-based ingredients. There is. Sales targets are not disclosed. We asked him about the...
In response to recent social changes, Coca – Cola has recategorized cans of 160ml or less and PET bottles of 350ml or less, which it had been selling for some time, to strengthen sales. The product is aimed at women and seniors who feel that the regular size is...
23th April, DONKI to open ’KIRAKIRA DONKI’ in Shibuya at the site of “Domise,” a private brand (PB) specialty store that recently closed. Domise, a PB specialty store that opened last year in Shibuya, failed to differentiate itself from the nearby...
