Aeon (Chiba Prefecture) will begin releasing a new product called “Karoyaka,” made with 100% Calrose rice from California, USA, from June 6th, primarily in urban areas where there is high demand. Due to the rice supply shortage that has continued since...
SEVEN-ELEVEN’s “Tofu Sweets Bar”: A Strategic Leap from Staple to Plant-Based Indulgence Tofu Reimagined: From Everyday Food to Portable Guilt-Free Sweets SEVEN-ELEVEN Japan’s “Tofu Sweets Bar” represents a bold redefinition of tofu as a new-generation snack that is...
FIZZPRESSO: A Carbonated Coffee Innovation that Redefines the RTD Category In Japan’s increasingly saturated RTD (Ready-to-Drink) coffee market, ITO EN is breaking new ground with the 2025 launch of FIZZPRESSO under its TULLY’S COFFEE brand. Combining the depth of...
Akebono Soybean 100% Tofu: A Craft Tofu That Reimagines What Tofu Can Be. In Japan’s maturing plant-based food culture, Akebono Soybean 100% Tofu introduces a bold return to origin: heirloom soybeans, unfiltered craftsmanship, and full-bean expression. Made from 100%...
Edamame Meets French Craft: A New Frontier in Summer Bread Innovation In Japan’s evolving bread culture, where local ingredients meet global techniques, Le Grenier à Pain presents two seasonal creations that elevate the humble edamame into a centerpiece ingredient:...
Meiji’s unique patented “raw kneading method” carefully mixes cacao and milk. A new type of confectionery that achieves an “unprecedented moisture range” *2 Meiji Co., Ltd. (Representative Director and President: Katsuya Matsuda) will...
![A new confectionery that’s “too new to be called chocolate” is born! [Nama Toki Shittori Milk]](https://i0.wp.com/www.martnerjapan.com/wp-content/uploads/2025/06/%E3%82%B9%E3%82%AF%E3%83%AA%E3%83%BC%E3%83%B3%E3%82%B7%E3%83%A7%E3%83%83%E3%83%88-2025-06-13-182400.png?resize=421%2C350&ssl=1)