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Souvenir Japan : Meiji has launched a new line of chocolates specifically targeting the souvenir market in Japan

Souvenir Japan : Meiji has launched a new line of chocolates specifically targeting the souvenir market in Japan

by Martner Japan | Apr 26, 2024 | NEW PRODUCTS

Meiji has launched a new line of chocolates specifically targeting the souvenir market in Japan. This marks the first time the company has tailored a chocolate brand specifically for this purpose. The chocolates have been revamped from existing brands to include...
Upcycle Sweet potato scraps mixed with 16 types of grains

Upcycle Sweet potato scraps mixed with 16 types of grains

by Martner Japan | Apr 25, 2024 | GROCERY, HEALTH AND WELLNESS, INNOVATION, NEW PRODUCTS

“Imoya Kinjiro, which manufactures and sells various sweet potato snacks such as imo-kenpi (sweet potato chips) and sweet potatoes, started selling ‘Imoya’s Mixed Grains Rice’ from April 1, 2024. It uses ‘Kogane-senkan,’ a sweet...
Snacks made with 100% organic fruit

Snacks made with 100% organic fruit

by Martner Japan | Apr 22, 2024 | CONSUMER TRENDS AND INSIGHTS, FLASH NEWS, FUNCTIONAL FOODS, GROCERY, HEALTH AND WELLNESS, INNOVATION, NEW PRODUCTS, ORGANIC AND NATURAL

“SMILEAT Organic Fruit Snacks” by T-Rex (Osaka, Japan) 100% organic fruit. The product was heated at a low temperature for a long time and slowly hardened to create a gummy candy-like texture. The nutrition and sweetness of the fruit as it is, without...
Aeon PB resonates with the MZ generation. Soft drink sales double.

Aeon PB resonates with the MZ generation. Soft drink sales double.

by Martner Japan | Apr 20, 2024 | CONSUMER TRENDS AND INSIGHTS, FLASH NEWS, NEW PRODUCTS, RETAIL

AEON’s private brand (PB) “Topvalu” will celebrate its 50th anniversary in 2024. Aeon has been supported by a “value proposition” that national brands (NB) cannot provide and a “price strategy” that offers the same or better...
Rainbow color limited edition products will be launched in Family mart again this year.

Rainbow color limited edition products will be launched in Family mart again this year.

by Martner Japan | Apr 19, 2024 | FLASH NEWS, INNOVATION, NEW PRODUCTS, RETAIL

FamilyMart Corporation (Headquarters: Minato-ku, Tokyo; President and CEO: Kensuke Hosomi) will release “Short Socks Rainbow” priced at 390 yen (including tax: 429 yen) and “Imabari Towel Handkerchief Rainbow” priced at 546 yen (including tax:...
AEON celebrates the 50th anniversary of ‘Tasmanian Beef’ with the release of approximately 50 new products.

AEON celebrates the 50th anniversary of ‘Tasmanian Beef’ with the release of approximately 50 new products.

by Martner Japan | Apr 18, 2024 | FLASH NEWS, NEW PRODUCTS, RETAIL

In 1974, when beef imports were restricted, AEON aimed to deliver delicious beef to customers at affordable prices. Believing Tasmania to be ideal for raising beef cattle for Japan, AEON started ranching on the island. Tasmania, situated approximately 240 km southeast...
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