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The fermented vinegar drink, a new health beverage created by fermenting by-products such as “whey” with bifidobacteria by Morinaga company

The fermented vinegar drink, a new health beverage created by fermenting by-products such as “whey” with bifidobacteria by Morinaga company

by Martner Japan | May 3, 2024 | AGING SOCIETY, HEALTH AND WELLNESS, INNOVATION, NEW PRODUCTS

Morinaga Milk will launch nationwide from Tuesday, April 2nd, “PURESU Fermented Vinegar Drink Pomegranate Flavor” and “PURESU Fermented Vinegar Drink Muscat Flavor,” the first in Japan  as functional labeled foods that are described on the...
Food Trend 2024 in Japan  Croissant Innovation

Food Trend 2024 in Japan Croissant Innovation

by Martner Japan | May 1, 2024 | CONSUMER TRENDS AND INSIGHTS, INNOVATION, NEW PRODUCTS

The name “croissant” originates from French, meaning “crescent.” However, recently, a diverse range of “evolved croissants” has emerged in South Korea and landed in Japan, attracting attention, especially among younger generations....
Upcycle Beer innovation  with bread

Upcycle Beer innovation with bread

by Martner Japan | Apr 29, 2024 | CONSUMER TRENDS AND INSIGHTS, INNOVATION, NEW PRODUCTS

Sakaeya Bakery, located in Ebina City, Kanagawa Prefecture, which produces bread for school lunches, opened the Better life with upcycle craft beer brewery on February 5, 2024. The brewery, operated by the parent company, utilizes bread crusts that have been trimmed...
Souvenir Japan : Meiji has launched a new line of chocolates specifically targeting the souvenir market in Japan

Souvenir Japan : Meiji has launched a new line of chocolates specifically targeting the souvenir market in Japan

by Martner Japan | Apr 26, 2024 | NEW PRODUCTS

Meiji has launched a new line of chocolates specifically targeting the souvenir market in Japan. This marks the first time the company has tailored a chocolate brand specifically for this purpose. The chocolates have been revamped from existing brands to include...
Upcycle Sweet potato scraps mixed with 16 types of grains

Upcycle Sweet potato scraps mixed with 16 types of grains

by Martner Japan | Apr 25, 2024 | GROCERY, HEALTH AND WELLNESS, INNOVATION, NEW PRODUCTS

“Imoya Kinjiro, which manufactures and sells various sweet potato snacks such as imo-kenpi (sweet potato chips) and sweet potatoes, started selling ‘Imoya’s Mixed Grains Rice’ from April 1, 2024. It uses ‘Kogane-senkan,’ a sweet...
Snacks made with 100% organic fruit

Snacks made with 100% organic fruit

by Martner Japan | Apr 22, 2024 | CONSUMER TRENDS AND INSIGHTS, FLASH NEWS, FUNCTIONAL FOODS, GROCERY, HEALTH AND WELLNESS, INNOVATION, NEW PRODUCTS, ORGANIC AND NATURAL

“SMILEAT Organic Fruit Snacks” by T-Rex (Osaka, Japan) 100% organic fruit. The product was heated at a low temperature for a long time and slowly hardened to create a gummy candy-like texture. The nutrition and sweetness of the fruit as it is, without...
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