“Sayu,” lukewarm water prepared from boiled water, is gaining popularity as a health-conscious habit, especially due to the COVID-19 pandemic and remote work. Influencers and the trend of “warmth-boosting” are contributing to its rise,...
Supplementary meals,” which is important for people who exercise and play sports, is a dietary method that supplements nutrients that cannot be replenished with just three meals (breakfast, lunch, and dinner) by eating them before and after exercise. Since it is...
Fuji Keizai, 2024 outlook: 3% increase in fat suppression, 7% increase overall The market size of functional food products with claims related to stress relief and immune function is expanding. According to Fuji Keizai, the domestic market in 2024 is expected to reach...
Functional food Claims are increasing sleep increases by 18%Fuji Outlook for 2024: Fat suppression increases by 3%, overall by 7% The market size of functional food labeling has expanded, and according to Fuji Keizai, the domestic market in 2024 is expected to reach...
Easily Accessible Protein, Also Available via Subscription Rise of Discounts: Supermarkets React to Consumer Thrift with Increased Sales Promotions. The demand for refrigerated ready-to-eat protein dishes is booming. Following the popularization of salad chicken,...
Soy milk flavors in Japan from KIKOMMAN Kikkoman’s Evolution and the Breakthrough of Soy Milk in Japan. Flavors innovation is a key to be recognized by various generations. Kikkoman’s History: Founded in 1917, Kikkoman stands as one of Japan’s...
