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Seven & i launches “fully farmed yellowtail” from Seven Premium Fresh, the first to receive MEL certification.

Seven & i launches “fully farmed yellowtail” from Seven Premium Fresh, the first to receive MEL certification.

by Martner Japan | Apr 12, 2024 | CONSUMER TRENDS AND INSIGHTS, FLASH NEWS, INNOVATION, NEW PRODUCTS

Seven & i Holdings (Tokyo) will sell “Completely Farmed Yellowtail” as a new product under its private brand “Seven Premium Fresh” from April 8, 2024 at approximately 120 Ito-Yokado and some York stores nationwide. It will be released...
What is Coca-Cola’s sales strategy to attract women and seniors with its affordable single-drink size?

What is Coca-Cola’s sales strategy to attract women and seniors with its affordable single-drink size?

by Martner Japan | Apr 11, 2024 | CONSUMER TRENDS AND INSIGHTS, FLASH NEWS, GROCERY, RETAIL

In response to recent social changes, Coca – Cola has recategorized cans of 160ml or less and PET bottles of 350ml or less, which it had been selling for some time, to strengthen sales. The product is aimed at women and seniors who feel that the regular size is...
KOIKEYA, giant snack company to extend the expiration dates for SDGs goal.

KOIKEYA, giant snack company to extend the expiration dates for SDGs goal.

by Martner Japan | Apr 10, 2024 | Uncategorized

Koikeya, a leading snack company, implements extended expiration dates as part of its sustainable development goals (SDGs) strategy. By optimizing product shelf life, Koikeya aims to enhance consumer satisfaction, reduce food waste, and improve overall environmental...
23th April, DONKI to open ’KIRAKIRA  DONKI’ in Shibuya  at the site of “Domise,” a private brand (PB) specialty store that recently closed.

23th April, DONKI to open ’KIRAKIRA DONKI’ in Shibuya at the site of “Domise,” a private brand (PB) specialty store that recently closed.

by Martner Japan | Apr 9, 2024 | FLASH NEWS, RETAIL

23th April, DONKI to open ’KIRAKIRA DONKI’ in Shibuya at the site of “Domise,” a private brand (PB) specialty store that recently closed. Domise, a PB specialty store that opened last year in Shibuya, failed to differentiate itself from the nearby...
A Trend Even Men Are Embracing: Easy Warmth with Hot Water(Sayu).

A Trend Even Men Are Embracing: Easy Warmth with Hot Water(Sayu).

by Martner Japan | Apr 8, 2024 | CONSUMER TRENDS AND INSIGHTS, FLASH NEWS, GROCERY, HEALTH AND WELLNESS, RETAIL

“Sayu,” lukewarm water prepared from boiled water, is gaining popularity as a health-conscious habit, especially due to the COVID-19 pandemic and remote work. Influencers and the trend of “warmth-boosting” are contributing to its rise,...
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