Expanding Flavored Sausages: Capturing Dinner and Home Drinking Demand Japan’s Sausage Market Struggles Amid Changing Consumer Preferences Japan’s sausage market has remained largely unchanged for decades, with a strong reliance on pork-based products. In...
Nestlé Japan is strategically expanding its “Nescafé Gold Blend” product line with the official launch of “Nescafé Gold Blend Caffeine Half,” a coffee product that offers 50% less caffeine. The product, which comes in four variations—jar,...
Sakaeya Bakery, founded in 1923, launched the Better Life with Upcycle brand in 2021 to address food waste. In 2022, it introduced a sustainable craft beer made from bread crusts via an external brewery before establishing its own brewery in 2023. The bakery’s new...
On December 3rd, FamilyMart (Tokyo) began selling four new products made with plant-based ingredients as part of its “Blue Green Project,” which is themed around caring for the global environment, at approximately 16,300 stores nationwide. The “Blue...
The Transformation of Japan’s Retail Industry: The Impact of Trial’s Acquisition of Seiyu 1. Background and Purpose of the Acquisition On March 5, 2025, Trial Holdings (hereafter referred to as Trial), a major discount retailer, announced its acquisition of Seiyu, one...
