The chewy texture of Japanese sweets MOCHI is gaining attention overseas, and the texture of kuzukiri is likely to become a new innovative product in the market. A new sensation in ice cream made with kudzu starch and eaten “semi-thawed” is generating...
Japanese major retailers are advancing product development using upcycled materials. Although the concept of upcycling has existed for a long time, with the rise in environmental awareness, retailers are actively developing products using discarded materials to appeal...
The growth of “24 Sweets Shop,” an unmanned sweets specialty store, is unstoppable. In just a year and a half since its opening, it has expanded to over 90 locations. They have developed a business model that allows for the sale of popular sweets from...
MUJI, known for its simple and functional design, faces the risk of overlapping with other brands. However, it continues to innovate. In 2020, “MUJI Naoyetsu” opened, aiming to become the center of daily life in the Joetsu region by introducing local...
The prepared foods market in 23 hit a full recovery, reaching ¥10.9827 trillion, up 106.4% from pre-pandemic levels. According to the “2024 Edition Prepared Foods White Paper” issued by the Japan Prepared Foods Association on June 1, the prepared foods...
