Aeon (Chiba Prefecture) will begin releasing a new product called “Karoyaka,” made with 100% Calrose rice from California, USA, from June 6th, primarily in urban areas where there is high demand. Due to the rice supply shortage that has continued since...
SEVEN-ELEVEN’s “Tofu Sweets Bar”: A Strategic Leap from Staple to Plant-Based Indulgence Tofu Reimagined: From Everyday Food to Portable Guilt-Free Sweets SEVEN-ELEVEN Japan’s “Tofu Sweets Bar” represents a bold redefinition of tofu as a new-generation snack that is...
Salted Karinto Made with Kyushu-Grown Kogane Sengan Sweet Potatoes A Local Ingredient with Premium Potential "Kogane Sengan" is a sweet potato variety primarily cultivated in southern Kyushu, especially in Kagoshima and Miyazaki. Traditionally used in shochu...
FIZZPRESSO: A Carbonated Coffee Innovation that Redefines the RTD Category In Japan’s increasingly saturated RTD (Ready-to-Drink) coffee market, ITO EN is breaking new ground with the 2025 launch of FIZZPRESSO under its TULLY’S COFFEE brand. Combining the depth of...
Akebono Soybean 100% Tofu: A Craft Tofu That Reimagines What Tofu Can Be. In Japan’s maturing plant-based food culture, Akebono Soybean 100% Tofu introduces a bold return to origin: heirloom soybeans, unfiltered craftsmanship, and full-bean expression. Made from 100%...
