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Find the latest insights, innovations, and trends. From various news sources, we pick and summarize the most important insights, innovations, trends, and news from hundreds of reports each week in Japan.
SAKURA have hit peak bloom as of Friday April 5 , let’s see limited Sakura seasonal products.
On April 5, 2024, the Tokyo area greeted full bloom of cherry blossoms. In Japan, there's a cultural tradition known as "hanami," where people enjoy picnics or drinks under cherry blossom trees. To coincide with this, since around February, various limited-time products with cherry blossom themes...
New release of Nissin Healthy Clear, a long-lasting, rust-free oil = Nissin Oilio Group.
*With the development of the "Ultra Oxidation Barrier Manufacturing Method," which combines existing technologies and further advances, "Nissin Healthy Clear" retains the delicious taste of freshly made oil even after opening the package.2024 marks the 100th anniversary of the birth of Nissin...
MORINAGA Milk has launched a new plant-based beverage called “Plants&Me.”
Morinaga Milk Industry will launch its new plant-blend beverages, "Plants&Me Original" and "Plants&Me Sugar-Free," nationwide from April 2nd. In recent years, there has been a growing interest in products developed from plant-based ingredients due to increased awareness of beauty and...
freeze dried snacks Seafood innovation
Freeze-dried has made its way into the seafood industry. In Japan, there is a custom of enjoying seafood snacks with alcoholic beverages. This freeze-dried squid is perfect for pairing with drinks. 【Snack "Temptation of Squid - Squid and Togarashi Tempura - Kimchi Flavor" by Medishokudogen.com...
Consumer Affairs Agency Announcement: Voluntary Introduction of Front-of-Pack Nutrition Labeling on Processed Food Packaging in Japan
Many countries are actively pursuing Front-of-Pack Nutrition Labeling (FOPNL), with attention also drawn to user-friendly systems like Europe's Nutri-Score in Japan. While voluntary for consumers, it is expected that major manufacturers or large-scale retailers, including prominent brands with...
Oil Innovation: Introducing “Nissin Healthy Clear,” an Oil that Maintains Freshness and Prevents Rust
2024 marks the momentous 100th anniversary since the birth of "Nissin Salad Oil" in 1924. In Japan, Nissin Oillio Group pioneered the manufacturing and sales of highly refined soybean oil, a departure from the commonly used vegetable oils such as rapeseed and sesame oils, a century ago. Throughout...
Red yeast rice and affect to retailers in Japan; Voluntary recalls are occurring in succession
The impact of health issues caused by supplements made from "red yeast rice" (Kojikin) manufactured by Kobayashi Pharmaceutical is spreading to various retailers. On March 28th, FamilyMart announced the removal of three products containing the ingredient from their shelves. Takashimaya also...
New release of Spomeshi cereals “Protein-rich cereals series” perfect for supplementary meals after practice = Hakubaku.
Supplementary meals,'' which is important for people who exercise and play sports, is a dietary method that supplements nutrients that cannot be replenished with just three meals (breakfast, lunch, and dinner) by eating them before and after exercise. Since it is necessary to prepare meals...
Announcement of Results: Spring/Summer 2024 New Product Grand Prix,” Japan’s largest food presentation event. The Grand Prix has been awarded to Shinsei Co., Ltd. for their “Additive-Free Sesame and Bonito Flavored Furikake”.
The product trend for 2024 will be "finding the joy of eating that suits each individual". The 30th New Product Grand Prix Spring/Summer 2024 received entries for 26 processed foods, 15 refrigerated foods, 17 frozen foods, and 11 ice creams, and will be held in Tokyo and Osaka in late January. New...
Horiguchi Coffee’s casual line will launch in March 2024
Horiguchi Coffee (Setagaya, Tokyo) cup-on type regular coffee “Horiguchi Coffee Drip Bag”The company, which roasts and sells coffee beans, has commercialized this product with a focus on quality. The beans are carefully selected, and the new product uses 15% powder, compared to 8 to 12 grams per...
Maruetsu started selling new Delicatessen brand “Maigokoro” and “Umagokoro”
Maruetsu announced on March 4th that it will start selling New Delicatessen Brands "Maigokoro'' and "Umagokoro.'' At the Maruetsu Soka Delicatessen Center, launching its operations in early March, we are proud to offer a range of meticulously crafted products that prioritize exceptional...
Functional food Claims are increasing
Functional food Claims are increasing sleep increases by 18%Fuji Outlook for 2024: Fat suppression increases by 3%, overall by 7% The market size of functional food labeling has expanded, and according to Fuji Keizai, the domestic market in 2024 is expected to reach 7,350 billion yen, an increase...
Major Acquisition of Seiyu Stores by Aeon Hokkaido and Izum.: Transforming the Retail Landscape in Hokkaido and Kyushu area
This week 2th and 3rd April, it is announced that Aeon Hokkaido and Izumi have announced their acquisition of stores from the major supermarket chain Seiyu. These acquisitions are aimed at expanding their businesses and strengthening their competitive position in the market. ■Aeon Hokkaido's...
Snow Brand, new brand of plant-based foods
Megumi Plant Born contains "Gasseri SP strain" and "Bifidobacterium SP strain". Megumi Gasseri SP Strain Plant Born is a food with functional claims that contains Gasseri SP strain, and is said to help reduce visceral fat in obese people. Please note that both products contain dairy products. The...
Foods with functional claims improve sleep by 18%
Fuji Keizai, 2024 outlook: 3% increase in fat suppression, 7% increase overallThe market size of functional food products with claims related to stress relief and immune function is expanding. According to Fuji Keizai, the domestic market in 2024 is expected to reach ¥735 billion, representing a...
The Japanese jelly beverages market expands to a ¥100 billion scale amidst COVID-19, attracting and retaining new users
Capturing a wide range of demand from women, seniors, students, and more, companies are focusing on appealing packaging, health functionality, and ease of opening to drive growth. According to Intage SRI+, the sales revenue of the jelly beverage market in 2023 (January-December) increased by 9.9%...
Can Imported PET Bottled Water Stand Out Through Differentiation?
Icelandic Glacier," a mineral water recognized worldwide, lands in Japan Iceland, known for its volcanic activity, geysers, hot springs, and lava fields, is a Nordic island nation. "Icelandic Glacier" undergoes a slow natural filtration process through layers of Icelandic lava over 5000 years,...
Innovation for MZ, Fruit-Infused Dessert Liqueur
According to Mari Araki, Director of the Hot Pepper Gourmet Dining Research Institute, the behavior patterns of Japanese youth towards after-parties can be divided into two categories. One involves abstaining from alcohol and going to dessert shops or non-alcoholic eateries with close friends,...