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Find the latest insights, innovations, and trends. From various news sources, we pick and summarize the most important insights, innovations, trends, and news from hundreds of reports each week in Japan.
Maruha Nichiro Launches Trial Sales of ‘Sugi’—A Sustainable, Fast-Growing Farmed Whitefish for Global Markets
Source：Maruha Nichiro Press release March 27th 2025 Related Articles
TOPVALU Best Price Launches 3 New Frozen One-Plate Meals on April 2 – Convenient and Affordable Private Brand Options
Source：AEON pressrelease April 2nd, 2025 Related Articles
Mizkan’s “NEW Su-SHOT”: High-Potency Vinegar Drink with 750mg of Acetic Acid
Source：Mitsukan Pressrelease March 19th, 2025 Related Articles
Meiji Launches “Double Skincare Yogurt” – A Functional Food Targeting UV and Dryness Protection from Within
Source：Meiji website https://www.meiji.co.jp/products/brand/skincareyogurt/ Related Articles
Japan Launches New Plant-Based Food Certification System: P-LAB Aims to Bridge the Gap Between Consumers and Industry
The Plant Based Lifestyle Lab (P-LAB) has officially launched a new Plant-Based Food Certification System in Japan, aimed at increasing consumer awareness and supporting easier product selection in the growing plant-based sector. The initiative was formally announced at a press conference in Tokyo...
MUJI Launches Four New “Care for Your Skin” Gummies
Source：Muji pressrelease April 3rd 2025 Related Articles
Tomin : deep freeze sleep technology
In 2019, Itochu-Shokuhin formed a business alliance with Technican, the manufacturer and distributor of the liquid rapid freezing machine Tomin. In 2020, the company launched the frozen food brand Tomin Ichiba, offering frozen seafood, meat, fruits, and alcoholic beverages sourced from across...
As the demand for private brands increases, Lawson launches a new private brand for the first time in about five years:”Three-Star Lawson”
Lawson, Inc. (Headquarters: Shinagawa-ku, Tokyo, President and CEO: Sadahiro Takemasa, hereinafter referred to as "Lawson") will revamp its private brand for the first time in approximately five years since 2020, marking its 50th anniversary this year. The new private brand, named "Three-Star...
Daiso Industries launches new cosmetics brand “Kyumme” from “DAISO×TGC”
On March 1st, Daiso Industries (Hiroshima Prefecture) exhibited at the 40th Mynavi Tokyo Girls Collection 2025 SPRING/SUMMER (sponsored by the Tokyo Girls Collection Executive Committee). In conjunction with this exhibition, DAISO and Tokyo Girls Collection (TGC) have announced the release of a...
Japanese firm launches madeleines made from thinned apples and upcycled cacao husks
GOOD NATURE MARKET in Japan has introduced madeleines made from discarded ingredients like thinned apples and upcycled cacao husks. Owned by GOOD NATURE STATION, a Kyoto-based commercial facility operated by BIOSTYLE Co Ltd, this initiative aligns with sustainable food practices. The Thinned Apple...
Expanding Flavored Sausages: Capturing Dinner and Home Drinking Demand
Expanding Flavored Sausages: Capturing Dinner and Home Drinking Demand Japan’s Sausage Market Struggles Amid Changing Consumer Preferences Japan's sausage market has remained largely unchanged for decades, with a strong reliance on pork-based products. In contrast to the U.S., where a variety of...
Nestlé Japan Targets Younger Consumers with “Nescafé Gold Blend Caffeine Half
Nestlé Japan is strategically expanding its "Nescafé Gold Blend" product line with the official launch of "Nescafé Gold Blend Caffeine Half," a coffee product that offers 50% less caffeine. The product, which comes in four variations—jar, refill pack, refill pouch, and stick black—was released on...
Bake and brew: Japanese bakery company tackles food waste by upcycling bread crusts into craft beers
Sakaeya Bakery, founded in 1923, launched the Better Life with Upcycle brand in 2021 to address food waste. In 2022, it introduced a sustainable craft beer made from bread crusts via an external brewery before establishing its own brewery in 2023. The bakery’s new business model focuses on...
FamilyMart launches four plant-based products in the fourth installment of the “Blue Green Project.
On December 3rd, FamilyMart (Tokyo) began selling four new products made with plant-based ingredients as part of its "Blue Green Project," which is themed around caring for the global environment, at approximately 16,300 stores nationwide. The "Blue Green Project" is a product series developed...
The acquisition of Seiyu by Trial has the potential to be a major turning point in Japan’s retail industry.
The Transformation of Japan’s Retail Industry: The Impact of Trial’s Acquisition of Seiyu 1. Background and Purpose of the Acquisition On March 5, 2025, Trial Holdings (hereafter referred to as Trial), a major discount retailer, announced its acquisition of Seiyu, one of Japan's leading...
Asahi Beer to release first new brand in seven years, “The Vitalist,” in April
Asahi Breweries (Tokyo) announced on the 21st that it will release a new product, "Asahi The Vitalist," on April 15th. This is the first new brand of standard-priced beer in seven years, and is characterized by a refreshing bitterness and clean aftertaste. The company aims to capture demand ahead...
Dubai Chocolate, a hot topic all over the world, is now on sale from divan in Japan.
Dubai Chocolate: A Global Sensation Now Available in Japan! Dubai Chocolate, which started as a small side hustle during the COVID-19 pandemic, has grown into a worldwide trend thanks to its popularity on social media. In December 2023, a viral TikTok video posted by food influencer Maria Vehera...
Cheese category insight: Key new product is Meiji & Saint-Moret Cream Cheese Dessert Innovation.
The cheese market in Japan has been growing with consumption increasing by 30% over the past decade.The Japanese cheese market has been steadily growing in recent years, with consumption increasing by approximately 30% over the past decade. In 2019, total consumption reached a record high of...