AEON Launches “Fun Fun Smile” Baby Food Line to Meet Growing Demand for Convenience and Quality

AEON ‘s New ‘Fun Fun Smile’ Baby Food under TOP VALU private brand : Organic, Safe, and Convenient for Modern Families 18SKUs will be available.

In recent years, the baby food market has seen steady growth, driven by the rise in dual-income households and increasing demand for time-saving solutions. Parents often express desires such as wanting their children to eat happily, ensuring they consume enough vegetables and fruits, and providing meals close to homemade quality, even on busy days. To address these needs, AEON has developed a new baby food brand, “Fun Fun Smile,” focusing on safety and taste.

Three Key Features of “Fun Fun Smile”

1. Unique Quality Standards
   “Fun Fun Smile” adheres to its own safety standards, inspired by international guidelines for infant foods. The products use organic rice and vegetables while minimizing the use of additives. Through thorough inspections, only products meeting these strict criteria are offered to customers.
2. Developed with Expert Insight
   AEON collaborated with nutritionists and childcare professionals working in nurseries to create and refine the product lineup. Drawing from their expertise in children’s dietary preferences and nutritional needs, the brand ensures every product is thoroughly vetted and approved by professionals.
3. Tailored to Various Needs and Occasions
   The product lineup is divided into three series, making it easy for parents to choose items based on their specific needs:

    

   • “Everyone’s Favorite! Nursery Paku-Paku Recipes”: Inspired by popular nursery menu items, this series includes wholesome, kid-friendly recipes.
   • “Natural Snack Time”: Focuses on maintaining the natural flavors of ingredients, with minimal seasoning.
   • “Deliciously Plus Veggies or Fruits”: Combines children’s favorite dishes with added vegetables and fruits for balanced nutrition.

Example Products from the Lineup

“Everyone’s Favorite! Nursery Paku-Paku Recipes”

• Rice Porridge with Organic Japanese Rice (10x Porridge): ¥198
• Chicken and Cabbage in Soy Milk Cream Sauce: ¥198
• Pork Simmered in Ginger Sauce: ¥248

“Natural Snack Time”

• Rice Crackers with Organic Japanese Rice: ¥178
• Puffed Rice Snack with Organic Japanese Rice: ¥158

“Deliciously Plus Veggies or Fruits”

• Kanten Jelly with Fruits and Red Vegetables: ¥158
• Biscuit-Style Snack with Organic Japanese Rice and Carrot Powder: ¥158

Beverage Options

The lineup also includes a beverage category featuring three options tailored for babies: Natural Water, Barley Tea, and Purified Water.

• Natural Water is soft water with low mineral content, suitable for babies.
• Purified Water is designed for mixing powdered milk.
  Prices are affordable, with one bottle of Natural Water priced at ¥60, Barley Tea at ¥88, and Purified Water at ¥80.

With its focus on quality, safety, and convenience, “Fun Fun Smile” is poised to become a trusted choice for parents seeking healthy, nutritious, and easy-to-prepare meals for their children.