FamilyMart Launches Plant-Based Products under the “Blue Green Project” on December 3

FamilyMart Co., Ltd. (Headquarters: Minato-ku, Tokyo) will release four plant-based products nationwide across approximately 16,300 stores on Tuesday, December 3, as part of the “Blue Green Project.”

The “Blue Green Project,” initiated under the supervision of Hiroshi Ochiai, has previously addressed plastic pollution by offering biodegradable utensils such as spoons, forks, and reusable straws. In 2023, the project expanded into food with the concept of “Delicious Plant-Based” products. The fourth installment of this series features popular items like Mont Blanc and new additions like Soy Latte Financier, totaling four items.

Product Lineup:

• Plant-Based Mont Blanc: ¥304
• Plant-Based Soy Latte Financier: ¥153
• Plant-Based Keema Curry with Colorful Vegetables and Tomato Flavor: ¥554
• Plant-Based Bibimbap-Style Rice Ball: ¥153

Source: Familymart Pressrelease December 2nd 2024