Meiji’s Dear Milk: A Revolutionary Ice Cream Product Celebrating the Pure Taste of Milk

Developed by Meiji Co., Ltd., Dear Milk is a groundbreaking ice cream that highlights Meiji’s dedication to delivering the pure, rich taste of milk. With over 100 years of experience in “pursuing the deliciousness of milk,” Dear Milk was born from Meiji’s extensive expertise and passion to share this authentic flavor with a wider audience. In contrast to typical ice cream market trends, which often include added flavors and ingredients, Dear Milk focuses solely on dairy ingredients, made possible through Meiji’s proprietary techniques.

Key Features of Dear Milk
– Patented “Ajiwai Kodawari Seihou” Cream Production: This specialized method crafts cream that preserves and enhances the natural taste of milk.
– Rich Flavor from Tokachi Condensed Milk: Carefully curated condensed milk from Tokachi, Japan, to maintain a deep and authentic milk flavor.
– World’s First “Ice Point Concentration Method”: This pioneering technique, developed by Meiji, is a unique method of concentrating milk ingredients by freezing and removing the water content directly from raw milk. This process allows for milk concentration without applying heat, preserving the fresh and delicate flavor of the dairy.
– 100% Hokkaido Tokachi Dairy: Sourced entirely from Tokachi, Hokkaido, Meiji uses locally produced dairy ingredients to support Japan’s domestic dairy industry.

After its launch in the Kanto region in March 2023, Dear Milk received widespread acclaim for its rich, authentic milk taste. Social media was abuzz with requests for broader availability, prompting Meiji to expand distribution to the Chubu and Kansai regions, where sales have since exceeded initial projections by nearly double.

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