Cake.jp, an online sweets retailer based in Shinjuku, Tokyo, has released its forecast for 2024 Christmas cake trends. With both Christmas Eve and Christmas Day falling on weekdays this year, the company expects that more people will spend the holiday with just their families, making “single-serving size” a key trend. Due to rising prices, budget-friendly “family-saving” cakes are also anticipated to be popular. Cake.jp conducted an online survey in September with 301 participants ranging from their 10s to 70s to predict Christmas cake trends.
This year, Christmas Eve falls on Tuesday, December 24, and Christmas Day on Wednesday, December 25. With both being weekdays, only about 23% of respondents said they plan to host a Christmas party with people outside their families.
Among those planning parties with family, friends, or partners, the most common group size was “two people” (around 25%), an increase of 6.5 percentage points from the previous year.
Cake.jp predicts that 3-4 inch whole cakes, as well as assortments or cupcake types that can be easily shared by two people, will be popular.
With an increasing trend toward frugality, the budget for cakes is also expected to be lower. The company noted that simple, tasty shortcake types and Korean-style cakes with minimalist designs are likely to be popular.
Another keyword this year is “no decoration tolerance.” This term, used mainly among young people, means “simple yet eye-catching,” and Korean-style cakes with a strong presence, despite their minimal decoration, are expected to gain popularity.
Source: Nikkei MJ October 6th, 2024
Picture from https://cui.official.ec/, http://andcake.jp/
Related Articles
As the demand for private brands increases, Lawson launches a new private brand for the first time in about five years:”Three-Star Lawson”
Lawson, Inc. (Headquarters: Shinagawa-ku, Tokyo, President and CEO: Sadahiro Takemasa, hereinafter referred to as "Lawson") will revamp its private brand for the first time in approximately five years since 2020, marking its 50th anniversary this year. The new private...
Daiso Industries launches new cosmetics brand “Kyumme” from “DAISO×TGC”
On March 1st, Daiso Industries (Hiroshima Prefecture) exhibited at the 40th Mynavi Tokyo Girls Collection 2025 SPRING/SUMMER (sponsored by the Tokyo Girls Collection Executive Committee). In conjunction with this exhibition, DAISO and Tokyo Girls Collection (TGC)...
Japanese firm launches madeleines made from thinned apples and upcycled cacao husks
GOOD NATURE MARKET in Japan has introduced madeleines made from discarded ingredients like thinned apples and upcycled cacao husks. Owned by GOOD NATURE STATION, a Kyoto-based commercial facility operated by BIOSTYLE Co Ltd, this initiative aligns with sustainable...