Cake.jp, an online sweets retailer based in Shinjuku, Tokyo, has released its forecast for 2024 Christmas cake trends. With both Christmas Eve and Christmas Day falling on weekdays this year, the company expects that more people will spend the holiday with just their families, making “single-serving size” a key trend. Due to rising prices, budget-friendly “family-saving” cakes are also anticipated to be popular. Cake.jp conducted an online survey in September with 301 participants ranging from their 10s to 70s to predict Christmas cake trends.
This year, Christmas Eve falls on Tuesday, December 24, and Christmas Day on Wednesday, December 25. With both being weekdays, only about 23% of respondents said they plan to host a Christmas party with people outside their families.
Among those planning parties with family, friends, or partners, the most common group size was “two people” (around 25%), an increase of 6.5 percentage points from the previous year.
Cake.jp predicts that 3-4 inch whole cakes, as well as assortments or cupcake types that can be easily shared by two people, will be popular.
With an increasing trend toward frugality, the budget for cakes is also expected to be lower. The company noted that simple, tasty shortcake types and Korean-style cakes with minimalist designs are likely to be popular.
Another keyword this year is “no decoration tolerance.” This term, used mainly among young people, means “simple yet eye-catching,” and Korean-style cakes with a strong presence, despite their minimal decoration, are expected to gain popularity.
Source: Nikkei MJ October 6th, 2024
Picture from https://cui.official.ec/, http://andcake.jp/
Related Articles
Cheese category insight: Key new product is Meiji & Saint-Moret Cream Cheese Dessert Innovation.
The cheese market in Japan has been growing with consumption increasing by 30% over the past decade.The Japanese cheese market has been steadily growing in recent years, with consumption increasing by approximately 30% over the past decade. In 2019, total consumption...
FamilyMart Introduces New Supervised Sweets Series for the Valentine’s Season
FamilyMart Co., Ltd. (Headquartered in Minato-ku, Tokyo, President: Kensuke Hosomi) will launch a new series of sweets under "Famimaru Sweets," supervised by PIERRE HERMÉ Anthology, at approximately 16,200 FamilyMart stores nationwide starting Tuesday, January 28,...
7-Eleven, freshly brewed tea in-store, 1,000 shops in three years.
7-Eleven Japan has introduced freshly brewed tea as part of its "Seven Cafe" product line, marking a significant step in its efforts to diversify its offerings and attract a broader customer base. This initiative builds on the success of its freshly brewed coffee and...