Morinaga & Co.’s first rice-based plant-based milk ice cream*1 “OKOMETO” to be released on Monday, March 18, 2024

by | Oct 14, 2024 | CONSUMER TRENDS AND INSIGHTS, FLASH NEWS, FROZEN, HEALTH AND WELLNESS, INNOVATION, NEW PRODUCTS, RETAIL

Morinaga & Co., Ltd. (Headquarters: Shiba, Minato-ku, Tokyo; President and CEO: Eijiro Ota) will be launching “OKOMETO Vanilla” and “OKOMETO Chocolate” at select companies from Monday, March 18, 2024, rice ice creams that everyone can enjoy together and that are kind to the mind, body, and environment.

In developing “OKOMETO,” Morinaga & Co.’s first plant-based milk ice cream*1 that uses rice, we wanted to hear opinions from a variety of perspectives, so we worked with rice flour cooks, rice flour snacks researchers, and parents of children with food allergies who we recruited from our fan site. We created an ice cream that is particular about its deliciousness, using rice milk and rice flour made from familiar domestic rice, and does not contain 28 allergens*2, including animal ingredients, milk, eggs, and soybeans.

*1 This is not a dairy product.

*2 Of the eight specified raw materials, this product is manufactured in facilities that also manufacture products containing milk, eggs, and wheat.

 We are not aware of any shared facilities producing the 20 items deemed to be similar to specific raw materials.

■OKOMETO＜Vanilla＞

While taking advantage of the gentle sweetness of the rice, it has a smooth texture and rich flavor, but with a refreshing aftertaste that makes it easy to eat.

【raw materials】

Rice products (domestically produced), starch syrup, sugar (beet sugar), inulin, vegetable fats and oils, powdered starch syrup, rice flour, salt, vanilla beans/flavoring, emulsifier, stabilizer (thickening polysaccharides)

* Produced on equipment that also produces products containing wheat, eggs, and milk.

■OKOMETO＜Chocolate＞

By using patented “cocoa mass” and “cocoa extract,” we have achieved a smooth texture and an authentic chocolate flavor that will satisfy everyone, from children to adults.

【raw materials】

Rice products (domestically produced), sugar (beet sugar), starch syrup, inulin, powdered starch syrup, vegetable oil, cocoa powder, cacao mass, cacao extract, salt/flavoring, emulsifier, stabilizer (thickening polysaccharide)　

* Produced on equipment that also produces products containing wheat, eggs, and milk.

Source:PR Times 6th Mar 2024.

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