Ryohin Keikaku Co., Ltd. (Bunkyo-ku, Tokyo; President and Representative Director: Nobuo Domae), which operates MUJI, will sequentially release four types of the “Imperfect Chocolate Series”—made by combining imperfect fruits and chocolate—as seasonal limited offerings starting from Friday, October 11, at MUJI stores and the online store.
Aiming to support the fundamentals of daily life to realize a “pleasant life and society,” Ryohin Keikaku provides products that enrich everyday living and releases seasonal snacks and beverages for a limited time. This time, aligning with the cooler temperatures of early autumn, we are launching chocolate confections that can be enjoyed in combination with fruits.
■ A Combination of Imperfectly Sized and Shaped Fruits and Chocolate Whose Taste Remains Unchanged**
The “Imperfect Chocolate Series” being released consists of four varieties: “Imperfect Pineapple Yogurt Chocolate” and “Imperfect Banana Chip Yogurt Chocolate,” which are pineapple and banana chips coated with yogurt-flavored chocolate; and “Imperfect Soaked Chocolate Apricot” and “Imperfect Soaked Yogurt Chocolate Strawberry,” which are freeze-dried apricots and strawberries infused with chocolate.
The fruits used are those whose taste remains unchanged even if their size and shape are irregular. We make effective use of parts like the core of pineapples that are hollowed out when making canned pineapple, as well as smaller cuts and pieces, ensuring nothing goes to waste. These products are crafted with a focus on taste rather than appearance, aiming to contribute to reducing food waste.
Among MUJI’s staple chocolate confectionery products, items combining yogurt chocolate and fruits (cranberries, raisins) have become long-selling popular products. The addition of pineapple and banana chips as seasonal limited offerings also features combinations where the tangy yogurt chocolate further enhances the sweetness and tartness of the fruits.
Furthermore, for the soaked chocolates, we have combined white chocolate with apricot and yogurt chocolate with strawberry. By infusing chocolate while leveraging the fruits’ inherent tartness, we have achieved a taste with a well-balanced harmony of sourness and sweetness.
| Product name | Spec | In store price with tax | Product informaiton | Sales start date |
|---|---|---|---|---|
| Pineapple Yogurt Chocolate | 39g | 250JPY | Made with candied pineapple core from Thailand and coated with yogurt chocolate. The crunchy texture of the core is a distinctive feature. | 11th October |
| Banana Yogurt Chocolate | 37g | 250JPY | Banana fried in coconut oil and coated with yogurt chocolate containing cornflakes. The yogurt chocolate’s acidity enhances the sweetness of the banana. |
11th October
|
| Simikomi Chocolate Apricot | 45g | 490JPY | Freeze-dried apricots are infused with white chocolate. The natural acidity of the apricots is preserved. |
16th October
|
| Simikomi Yogurt Chocolate Strawberry | 45g | 490JPY | Freeze-dried whole strawberries infused with yogurt chocolate, maintaining the fruit’s natural acidity. The fresh and light aftertaste is notable. |
16th October
|
Related Articles
Nisshin Seifun Welna’s Global Ambition with “HAYAYUDE” Pasta: Can Time-Saving Pasta Succeed Worldwide?
Japanese biggest Pasta Brand Nisshin Seifun Welna's is looking to enter global market with "HAYAYUDE (quick-cooking)" Pasta. Building on its domestic success, Nisshin Seifun Welna is making a serious push into the European and American markets with its...
Kameda Seika Creates Sanitizing Wet Tissues from Non-Standard “Happy Turn” Products
Kameda Seika Creates Sanitizing Wet Tissues from Non-Standard "Happy Turn" Products as Part of the 'Re Kameda' Upcycling Project As part of Kameda Seika's upcycling project "Re Kameda," the company has developed Sanitizing Wet Tissues Made from "Happy Turn"...
Starbucks Japan Shifts to Biodegradable Biopolymer Straws, Phasing Out Paper Straws
Starbucks Coffee Japan to Introduce Biodegradable Biopolymer Straws "Green Planet®" Starting January 23, 2025, Starbucks Coffee Japan will introduce straws made from Green Planet®, a plant-based biodegradable biopolymer developed by Kaneka Corporation, at all...