Ryohin Keikaku Co., Ltd. (Bunkyo-ku, Tokyo; President and Representative Director: Nobuo Domae), which operates MUJI, will sequentially release four types of the “Imperfect Chocolate Series”—made by combining imperfect fruits and chocolate—as seasonal limited offerings starting from Friday, October 11, at MUJI stores and the online store.
Aiming to support the fundamentals of daily life to realize a “pleasant life and society,” Ryohin Keikaku provides products that enrich everyday living and releases seasonal snacks and beverages for a limited time. This time, aligning with the cooler temperatures of early autumn, we are launching chocolate confections that can be enjoyed in combination with fruits.
■ A Combination of Imperfectly Sized and Shaped Fruits and Chocolate Whose Taste Remains Unchanged**
The “Imperfect Chocolate Series” being released consists of four varieties: “Imperfect Pineapple Yogurt Chocolate” and “Imperfect Banana Chip Yogurt Chocolate,” which are pineapple and banana chips coated with yogurt-flavored chocolate; and “Imperfect Soaked Chocolate Apricot” and “Imperfect Soaked Yogurt Chocolate Strawberry,” which are freeze-dried apricots and strawberries infused with chocolate.
The fruits used are those whose taste remains unchanged even if their size and shape are irregular. We make effective use of parts like the core of pineapples that are hollowed out when making canned pineapple, as well as smaller cuts and pieces, ensuring nothing goes to waste. These products are crafted with a focus on taste rather than appearance, aiming to contribute to reducing food waste.
Among MUJI’s staple chocolate confectionery products, items combining yogurt chocolate and fruits (cranberries, raisins) have become long-selling popular products. The addition of pineapple and banana chips as seasonal limited offerings also features combinations where the tangy yogurt chocolate further enhances the sweetness and tartness of the fruits.
Furthermore, for the soaked chocolates, we have combined white chocolate with apricot and yogurt chocolate with strawberry. By infusing chocolate while leveraging the fruits’ inherent tartness, we have achieved a taste with a well-balanced harmony of sourness and sweetness.
| Product name | Spec | In store price with tax | Product informaiton | Sales start date |
|---|---|---|---|---|
| Pineapple Yogurt Chocolate | 39g | 250JPY | Made with candied pineapple core from Thailand and coated with yogurt chocolate. The crunchy texture of the core is a distinctive feature. | 11th October |
| Banana Yogurt Chocolate | 37g | 250JPY | Banana fried in coconut oil and coated with yogurt chocolate containing cornflakes. The yogurt chocolate’s acidity enhances the sweetness of the banana. |
11th October
|
| Simikomi Chocolate Apricot | 45g | 490JPY | Freeze-dried apricots are infused with white chocolate. The natural acidity of the apricots is preserved. |
16th October
|
| Simikomi Yogurt Chocolate Strawberry | 45g | 490JPY | Freeze-dried whole strawberries infused with yogurt chocolate, maintaining the fruit’s natural acidity. The fresh and light aftertaste is notable. |
16th October
|
Related Articles
AEON’s Black Panda” Limited Edition: 80 Items Launching on 11/22 for Black Friday
Aeon Retail Co., Ltd. will sell approximately 80 Aeon-exclusive products featuring the "Black Panda" design, such as cup noodles, toilet paper, and cushions, during the "Aeon Black Friday" event held from Friday, November 22 to Sunday, December 1 . These products will...
Functional coffee innovation: UCC Expands “UCC &Healthy” Series with New Product: Supporting Health with Coffee-Derived Ingredients
UCC Ueshima Coffee Co., Ltd. has expanded its "UCC &Healthy" series of functional foods made solely from coffee, launching the new "Special Blend" (4-pack drip coffee) on September 2, 2024. Features of the New Product The "Special Blend" focuses on...
Oisix Launches a New Variety of Miniature Vegetable: “Candy Ball Cabbage”
Oisix ra daichi Inc. (Tokyo, Shinagawa Ward, CEO Kohei Takashima) will launch a new mini cabbage variety, "Spepa Veg: Ready-to-Use! Candy Ball Cabbage", on November 28. The product, weighing 450g and priced at ¥356, is ideal for one-time use in dishes like hot pots...