FamilyMart Co., Ltd. is set to launch exclusive sake products developed in collaboration with Gekkeikan Co., Ltd. — “Hoshizukiyo” and “Hoshizukiyo Sparkling” — each priced at 500 yen (excluding tax). These products will be available starting Tuesday, September 17, at approximately 15,800 FamilyMart stores nationwide that sell alcoholic beverages.
The popular trend in sake has been shifting from the traditional dry and crisp flavor to a more fruity and acidic profile. While FamilyMart’s sake category has primarily attracted customers aged 40 and above, the newly developed “Hoshizukiyo” series is aimed at appealing to younger consumers.
Both products are designed with a fruity aroma and acidity, with a lower alcohol content than conventional sake, making them more approachable for first-time sake drinkers. FamilyMart also recommends enjoying these sake products in wine glasses to enhance the aroma.
Related Articles
Japan Dairy Association Launches “Discover Yogurt for My Lifestyle” Project
The Japan Dairy Association (JDA) launched the "Discover Yogurt for My Lifestyle" campaign on January 15, aiming to promote yogurt consumption and support the development of healthy habits in Japan's super-aging society. The initiative seeks to highlight yogurt's...
Innovation from GLICO : Glico Launches ‘Tunmel’: Premium Chocolate Made with Cold Extraction for Pure Cacao Flavor
Ancient Maya-Inspired Chocolate: Tunmel – The Fusion of Tradition and Modern Craftsmanship.Ezaki Glico has introduced a new chocolate brand, "Tunmel", crafted with only cacao nibs and minimal sugar to deliver a simple yet premium chocolate experience. This brand...
Lotte’s Premium Ghana x Pierre Hermé Collaboration: Indulge in Valentine’s Self-Treat Chocolates
Lotte's Premium Ghana: Chocolate Shop Quality Aimed at Self-Reward Indulgence Lotte has collaborated with Pierre Hermé to release three products under its "Premium Ghana" brand: "Truffle <Ispahan>", "Fruit Chocolate <Satine>", and "Nama Chocolate...