FamilyMart Co., Ltd. is set to launch exclusive sake products developed in collaboration with Gekkeikan Co., Ltd. — “Hoshizukiyo” and “Hoshizukiyo Sparkling” — each priced at 500 yen (excluding tax). These products will be available starting Tuesday, September 17, at approximately 15,800 FamilyMart stores nationwide that sell alcoholic beverages.
The popular trend in sake has been shifting from the traditional dry and crisp flavor to a more fruity and acidic profile. While FamilyMart’s sake category has primarily attracted customers aged 40 and above, the newly developed “Hoshizukiyo” series is aimed at appealing to younger consumers.
Both products are designed with a fruity aroma and acidity, with a lower alcohol content than conventional sake, making them more approachable for first-time sake drinkers. FamilyMart also recommends enjoying these sake products in wine glasses to enhance the aroma.
Related Articles
Marusanai relaunches “Soymilk Yogurt 400g made with domestic soybeans” as a functional food
[Press Release] Announcement date: August 1, 2024 <Lactic acid bacteria are also derived from plants! The "Soy Milk Yogurt" series has seen an increase in shipments for 13 consecutive years> "Soy milk yogurt made with domestic soybeans" A functional food that...
“Horoyoi ” New release for a limited time
Suntory Limited will launch "Horoyoi (Netflix Cola Sour)" nationwide for a limited time from Tuesday, November 5th. The Horoyoi brand is a long-selling brand that has been supported by customers of all ages since its launch in 2009 as a drink with a mild taste and an...
The popular refreshing taste of Morinaga Aloe Yogurt has been transformed into snacks!”Hi-Chew Premium “, “Large Ramune “, and “Morinaga Aloe Yogurt Flavor Sandwich Cookies”will be released on Tuesday, October 22nd.
Morinaga & Co., Ltd. (Shibaura, Minato-ku, Tokyo; President and CEO: Eijiro Ota) will release three new products in collaboration with Morinaga Milk Industry Co., Ltd.'s (Higashi-Shinbashi, Minato-ku, Tokyo; President and CEO: Yoichi Onuki) popular product...