Meiji to Launch Nationwide Expansion of “Meiji Whole Oats Oat Milk” from October 1st
Meiji will begin the nationwide rollout of its “Meiji Whole Oats Oat Milk” from October 1st. This product, enriched with functional benefits through the use of whole grain flour rich in dietary fiber known as “beta-glucan,” which has been linked to addressing various health concerns, highlights a unique advantage over competitors. By expanding customer touchpoints and increasing brand awareness, Meiji aims to grow the market and boost its market share.
The product was initially launched in the Kanto region on April 2nd and contains “whole grain fiber” and the soluble dietary fiber “beta-glucan.” The beta-glucan content is expected to contribute to solutions for a variety of health issues.