Family Mart Choi Deli Triples Sales in Two Years—Launches New “Delicious When Warmed” Series for Convenient Side Dishes and Snacks

FamilyMart Co., Ltd. to Launch New Products in the “Choi Deli” Series Starting September 17, 2024.

As part of its ongoing commitment to the five key phrases—including “Your Happiness” and “Fun Savings”—FamilyMart Co., Ltd. will release new products in the Famimaru “Choi Deli” series at approximately 15,900 FamilyMart stores nationwide (excluding Okinawa Prefecture) starting on Tuesday, September 17, 2024.

“Choi Deli,” appreciated for its convenient, just-right portions, offers menu items perfect as side dishes or snacks. It has been well-received as an extra item for meals or lunches. Since its launch, the lineup has continued to expand, and daily sales have grown to about three times the initial figures at the start of the nationwide rollout.

To further expand the “Choi Deli” series, and in line with the upcoming cooler season, we are introducing the new “Delicious When Warmed” offerings. Previously, the menu focused on items intended to be enjoyed cold.

In addition to renewing the classic favorite “Seasoned Boiled Eggs,” we are also launching a new potato salad with flavors that make it perfect as a snack.

Source: Family mart pressrelease September 13th 2024