Innovation in Frozen meal kit : Kewpie Launches First Consumer Frozen Beaten Egg Series “Hao Chi Egg”

Kewpie Co., Ltd., widely known for its mayonnaise and extensive use of eggs in its products, is introducing a groundbreaking product to the consumer market: frozen cooking-use beaten eggs. Launching exclusively through e-commerce platforms in early September, the new “Hao Chi Egg” series aims to make Chinese-style egg stir-fry dishes more accessible and convenient for home cooks.

The “Hao Chi Egg” series includes three delicious varieties:

• Stir-fried Egg with Pork and Wood Ear Mushroom
• Stir-fried Beef and Egg with Oyster Sauce
• Pork and Chive Omelette

These meal kits combine pre-seasoned beaten eggs with seasoned meats and vegetables. Leveraging its expertise from the foodservice industry, Kewpie’s frozen beaten eggs are a first for the consumer market. The eggs are beaten, seasoned, and frozen—ready to use immediately after defrosting.

Easy Cooking Instructions

Each kit is designed for simplicity and convenience. Here’s how to prepare your meal in just about 10 minutes:

1. Defrost Under Running Water
   • Place the frozen beaten egg pouch and the frozen meat and vegetable pouch under running water to defrost quickly.
2. Stir-Fry the Ingredients
   • Heat a frying pan over medium heat and add a small amount of oil.
   • Add the defrosted meat and vegetables to the pan.
   • Stir-fry for a few minutes until the meat is cooked through and the vegetables are tender.
3. Add the Beaten Egg
   • Pour the defrosted beaten egg evenly over the meat and vegetables in the pan.
4. Steam Briefly
   • Cover the pan with a lid and allow it to steam for a short time, letting the egg set slightly.
5. Lightly Mix and Serve
   • Remove the lid and gently stir the contents to combine the egg with the other ingredients.
   • Continue cooking until the egg reaches your desired consistency.
   • Serve hot alongside a bowl of rice.

This method ensures a fluffy, tender texture and vibrant color, making it easy to enjoy an authentic Chinese-style egg stir-fry that’s perfectly seasoned to complement your meal.

Innovation in Home Cooking with Frozen Beaten Eggs

This innovative product addresses common cooking challenges, such as achieving the right seasoning and heat control in egg dishes. The frozen beaten eggs come in single-use portions, solving issues like running out of fresh eggs or not being able to use up a whole carton before expiration. With a shelf life of six months in the freezer, these kits become a convenient staple for any household.

Meeting Modern Consumer Needs

The “Hao Chi Egg” series was developed in response to consumer feedback like, “I wanted to make an egg dish but didn’t have any eggs,” or “I can’t use up a whole pack of eggs before they expire.” By providing a stockable egg product that’s easy to use and reduces waste, Kewpie is pioneering new solutions for modern cooking habits.

Source:kewpie Pressrelease September 10th 2025