AEON Co., Ltd. (Chiba City, Mihama Ward, President Akio Yoshida) will launch the second installment of the “TOPVALU Tokimeku Oyatsu-bu” series on Tuesday, September 17th. This new release includes 41 varieties of snacks, such as gummies, chocolate, and vegetable chips, which will be available at approximately 2,300 stores nationwide, including “AEON,” “AEON Style,” and “Maxvalu.”
In the first installment, feedback from the target demographic of teenagers to early 30s through monitor surveys and group interviews revealed that snacks are not just “something to satisfy hunger,” but also serve as “a source of energy for studying or work,” “stress relief,” “relaxation,” and “nutritional replenishment.” Based on these insights, the company developed a lineup of 37 types of snacks, including gummies, dried plums, chocolate, and vegetable chips.
The theme of the second installment is “Snacks that support your hard work,” featuring product lines titled “Mood Food,” “Charge,” and “Guilt-Free.” Additionally, the “Snacks you’ll want to share with everyone” section will showcase products under themes like “Irresistible” and “NEO Snacks.”
Related Articles
Cheese category insight: Key new product is Meiji & Saint-Moret Cream Cheese Dessert Innovation.
The cheese market in Japan has been growing with consumption increasing by 30% over the past decade.The Japanese cheese market has been steadily growing in recent years, with consumption increasing by approximately 30% over the past decade. In 2019, total consumption...
FamilyMart Introduces New Supervised Sweets Series for the Valentine’s Season
FamilyMart Co., Ltd. (Headquartered in Minato-ku, Tokyo, President: Kensuke Hosomi) will launch a new series of sweets under "Famimaru Sweets," supervised by PIERRE HERMÉ Anthology, at approximately 16,200 FamilyMart stores nationwide starting Tuesday, January 28,...
7-Eleven, freshly brewed tea in-store, 1,000 shops in three years.
7-Eleven Japan has introduced freshly brewed tea as part of its "Seven Cafe" product line, marking a significant step in its efforts to diversify its offerings and attract a broader customer base. This initiative builds on the success of its freshly brewed coffee and...