AEON Co., Ltd. (Chiba City, Mihama Ward, President Akio Yoshida) will launch the second installment of the “TOPVALU Tokimeku Oyatsu-bu” series on Tuesday, September 17th. This new release includes 41 varieties of snacks, such as gummies, chocolate, and vegetable chips, which will be available at approximately 2,300 stores nationwide, including “AEON,” “AEON Style,” and “Maxvalu.”
In the first installment, feedback from the target demographic of teenagers to early 30s through monitor surveys and group interviews revealed that snacks are not just “something to satisfy hunger,” but also serve as “a source of energy for studying or work,” “stress relief,” “relaxation,” and “nutritional replenishment.” Based on these insights, the company developed a lineup of 37 types of snacks, including gummies, dried plums, chocolate, and vegetable chips.
The theme of the second installment is “Snacks that support your hard work,” featuring product lines titled “Mood Food,” “Charge,” and “Guilt-Free.” Additionally, the “Snacks you’ll want to share with everyone” section will showcase products under themes like “Irresistible” and “NEO Snacks.”
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