Ninben Co., Ltd. (Chuo-ku, Tokyo; President and CEO: Ihei Takatsu) will launch its new “Soft Kezuri” nationwide on Sunday, September 1, 2024. “Soft Kezuri” is a soft shaving of dried bonito flakes that is easy to use in everyday cooking.
■Package
The package design expresses the product’s unique feature of being able to be used in a variety of ways, and conveys the wide range of possible usage scenarios and its soft texture.
■About Ninben
Ninben is a bonito flakes specialty store that was founded over 300 years ago, and aims to be a “bonito flakes and dashi life design company” that proposes the infinite possibilities of “bonito flakes” and “dashi” for all food occasions.