Aohata will launch new products on August 22 as part of its “Verde” series of bread spreads, including the “Milky Whip” in collaboration with Fujiya, the “Curry Bread-Flavored Toast Spread,” and a renewed “Melon Bread-Flavored Toast Spread.” This series aims to expand its tube-type products, which are especially popular among younger consumers, and further develop the growing spread market.

The “Milky Whip” uses condensed milk, the key ingredient in Fujiya’s long-selling “Milky” candy, to create a light, fluffy texture and a smooth, cream-like mouthfeel. Additionally, it includes 50mg of calcium per serving (15g) to cater to children and features a dual cap with wide and narrow openings, allowing for fun decoration options. It can be enjoyed in various ways, such as making whipped sandwiches or topping crackers.

The “Curry Bread-Flavored Toast Spread” replicates the crispy texture of bread using breadcrumbs, with a mild flavor that even children can enjoy. It features a flat nozzle that makes it easy to spread on toast without using a spoon. The “Melon Bread-Flavored Toast Spread” enhances its crispy texture and buttery aroma, appealing to younger and family demographics.

At a new product launch event on July 23, Director Kaori Fujiwara reported that the spread market has been expanding even before the COVID-19 pandemic, with the “Verde” series, particularly the toast spreads, experiencing significant growth. She noted that one of the reasons for this is that younger consumers prefer tube containers over jars. She expressed her hope that the new products would be well-received by the younger audience.

Source：Shokuhin Shinbun August 18th 2024