Don Quijote collaborates with Korean cosmetics brand “AMUSE” for the first time, offering pop outdoor goods nationwide

Don Quijote (Tokyo) has begun selling 34 items, including outdoor goods with cosmetic-like colors, from its new brand “KiRAKiRA AMUSE,” which was jointly developed with Korea’s leading vegan and wellness beauty brand “AMUSE,” at 134 Don Quijote-affiliated stores nationwide from June 28th.

　In contrast to the earth colors that are mainstream in the Japanese outdoor market, the brand features items in pop colors that are popular among young women, and is strengthening its lineup of daily leisure goods such as coolers, sunshades, and light sports goods that are perfect for leisure activities in the park or on the beach.

Source：Diamond Chainstore 5th Jul 2024.