Don Quijote (Tokyo) has begun selling 34 items, including outdoor goods with cosmetic-like colors, from its new brand “KiRAKiRA AMUSE,” which was jointly developed with Korea’s leading vegan and wellness beauty brand “AMUSE,” at 134 Don Quijote-affiliated stores nationwide from June 28th.

 In contrast to the earth colors that are mainstream in the Japanese outdoor market, the brand features items in pop colors that are popular among young women, and is strengthening its lineup of daily leisure goods such as coolers, sunshades, and light sports goods that are perfect for leisure activities in the park or on the beach.

ドンキホーテ安曇野インター店

ドン・キホーテ安曇野インター店の売り場

Related Articles

TOFU sweet bar innovation

TOFU sweet bar innovation

Martner Japan insight comment The Tofu Bar is a clean-label, plant-based food product that maximizes the natural power of soybeans by eliminating unwanted bitterness and off-flavors. Seasoned and ready-to-eat, it is designed to suit a variety of modern...

FIZZPRESSO: Redefining RTD Coffee with Sparkling Espresso Innovation

FIZZPRESSO: Redefining RTD Coffee with Sparkling Espresso Innovation

Martner Japan insight commentSuccess for FIZZPRESSO will depend on how effectively ITO EN can frame it not as “coffee with bubbles,” but as a new category altogether—akin to the way hard seltzer or cold brew evolved beyond their origins. Positioning, packaging, and...