Don Quijote collaborates with Korean cosmetics brand “AMUSE” for the first time, offering pop outdoor goods nationwide by Martner Japan | Aug 14, 2024 | CONSUMER TRENDS AND INSIGHTS, FLASH NEWS, GENERATION MZ, GENERATION α ( ALPHA), NEW PRODUCTS, POLICY, RETAILDon Quijote (Tokyo) has begun selling 34 items, including outdoor goods with cosmetic-like colors, from its new brand “KiRAKiRA AMUSE,” which was jointly developed with Korea’s leading vegan and wellness beauty brand “AMUSE,” at 134 Don...