TOBU STORE supermarket will start selling “Paris-style rice balls” (manufactured by Mitsuhashi Co., Ltd.), a fusion of traditional Japanese rice balls and French food culture, at all Tobu Stores from July 19 (Fri.).
The “Paris-style rice ball,” which was picked up by Cookpad last year in its “Food Trend Prediction 2024,” is a uniquely evolved rice ball with the essence of French cuisine, such as tomatoes, olives, and cheese. Even as the consumption of rice in Japan continues to decline year by year, there is growing interest in onigiri themselves, with an increasing number of specialty stores both in Japan and abroad, which is expected to increase rice consumption.
Since Paris onigiri was selected for the “Cookpad Food Trend Prediction 2024” announced by Cookpad, recipes for onigiri made with Paris-inspired ingredients have been posted on various websites, and the Paris onigiri is becoming a quiet boom.
Mitsuhashi company will deliver two products, “Truffle-Scented Beef Ginger Butter Style” and “Salmon Cheese Basil Style,” to supermarkets in the Kanto area, including Super Sanwa, Fuji Cityo, and Tobu Store, from July 26 to August 11, 2010. The suggested retail price is around 190 yen including tax.
Related Articles
As the demand for private brands increases, Lawson launches a new private brand for the first time in about five years:”Three-Star Lawson”
Lawson, Inc. (Headquarters: Shinagawa-ku, Tokyo, President and CEO: Sadahiro Takemasa, hereinafter referred to as "Lawson") will revamp its private brand for the first time in approximately five years since 2020, marking its 50th anniversary this year. The new private...
Daiso Industries launches new cosmetics brand “Kyumme” from “DAISO×TGC”
On March 1st, Daiso Industries (Hiroshima Prefecture) exhibited at the 40th Mynavi Tokyo Girls Collection 2025 SPRING/SUMMER (sponsored by the Tokyo Girls Collection Executive Committee). In conjunction with this exhibition, DAISO and Tokyo Girls Collection (TGC)...
Japanese firm launches madeleines made from thinned apples and upcycled cacao husks
GOOD NATURE MARKET in Japan has introduced madeleines made from discarded ingredients like thinned apples and upcycled cacao husks. Owned by GOOD NATURE STATION, a Kyoto-based commercial facility operated by BIOSTYLE Co Ltd, this initiative aligns with sustainable...