(Left) “Seven Premium Just Like a Ripe Banana” 148 yen (159.84 yen including tax), (right) “Seven Premium Waffle Cone Banana Shake” 248 yen (267.84 yen including tax) (From a Seven & i Holdings news release)
On June 3rd, Seven & i Holdings (Tokyo) began releasing two products from the group’s private brand “Seven Premium” at Seven & i Group stores that use “Mottainai Bananas,” non-standard bananas that are still edible but end up being discarded for various reasons.“
The bananas we will be using this time are Dole’s “Mottainai Bananas.” There are cases where bananas are discarded because the skin is scratched or the color changes during shipping, even though it does not affect the taste. Therefore, Seven & i Holdings has participated in the “Mottainai Project” promoted by Dole.
Using these non-standard bananas not only allows customers to enjoy the rich flavor of bananas, but also contributes to reducing food waste and leads to the procurement of sustainable raw materials.
Related Articles
Albis News | Four varieties of “Complete Meal Bento” jointly developed with Nissin Foods to be released from September 6th
Albis Co., Ltd. (Imizu City, Toyama Prefecture, President Kazuo Ikeda) will begin selling four types of "Complete Meal Bento" jointly developed with Nissin Food Products Co., Ltd. at all Albis stores from Saturday, September 6th. "Kanzen Meshi" is a brand that...
AEON Co., Ltd. (Mihama-ku, Chiba City, President and CEO: Akio Yoshida) launched three new “Adjustable Frozen Meals” from its private brand Top Value Best Price at approximately 500 stores nationwide, including AEON and AEON Style, on Wednesday, September 3rd.
Amidst the continuing rise in prices, Aeon is continuing its corporate efforts to offer bargain prices by launching "Top Value Best Price" with the key message "Everyday products, easy and affordable, anytime." The biggest feature of the newly released "Adjustable...
A chocolate substitute made from sunflower seeds is a big hit! The long-awaited block type of Topvalu “Choco ka?”, made without cocoa, is now available!
On Tuesday, September 2nd*1, AEON will launch three new products in its Topvalu "Choco?" series at approximately 5,300 stores nationwide*2, including AEON, AEON Style, and MaxValu. These sweets are made without cocoa and use a chocolate substitute derived from...