Seven-Eleven launches its own brand “Aquarius” – a functional food.

On the 14th, Seven & i Holdings and Coca-Cola Japan announced that they will be releasing “Seven Premium Aquarius S-Body” as a Seven-Eleven private brand product on the 24th. It will be sold in approximately 22,000 group stores nationwide as a functional food containing rosehip-derived ingredients that are believed to have the ability to reduce body fat. The product will be sold in 500ml bottles for 110 yen excluding tax.　

Seven-Eleven has launched the “Triple Zero Series,” a private-label carbonated drink with zero calories, sugar, and fat, and the new product is positioned as the first non-carbonated drink in the series. It will capture the needs for hydration during the summer and after exercise.

Source: Diamond chainstore 17th Jun 2024.