Beverage giant revitalizes “sluggish” green tea in spring to stem private brand customer outflow. by Martner Japan | May 8, 2024 | CONSUMER TRENDS AND INSIGHTS, FLASH NEWS, GroceryMajor beverage companies are revamping their green teas. Almost all major famous brands such as Suntory Beverage & Food’s “Iemon” and Coca-Cola Japan’s “Ayataka” were renewed. Inexpensive private brands (PB) are selling at their...
