Morinaga Milk will launch nationwide from Tuesday, April 2nd, “PURESU Fermented Vinegar Drink Pomegranate Flavor” and “PURESU Fermented Vinegar Drink Muscat Flavor,” the first in Japan as functional labeled foods that are described on the package for the effects of acetic acid and bifidobacteria and do not use vinegar as an ingredient.
Amidst the diversification of lifestyles, there is a growing interest in products that can incorporate multiple health functions in one. Among them, the vinegar beverage market, which is consumed with expectations for health, beauty, refreshment, and fatigue reduction, has expanded significantly, approximately doubling in five years.
Against this background, we will release “PURESU Fermented Vinegar Drink,” which offers a taste that is “tangy yet mellow” and conveniently incorporates three health functions in one bottle.
This series is a new health beverage created by carefully fermenting by-products such as “whey,” which contains nutrients such as protein and carbohydrates produced in the process of cheese manufacturing, with our functional material “Bifidobacterium BB536.” As vinegar is not used in the ingredients, there is no strong acidic taste, and it offers an unprecedented “tangy yet mellow” flavor, with 95%*3 of respondents finding it “delicious.” We offer two flavors: sweet and sour pomegranate and refreshing muscat, so you can enjoy according to your mood.
This product is a functional labeled food with acetic acid and “Bifidobacterium BB536” as functional contributing ingredients. Acetic acid has been reported to reduce fatigue levels equivalent to daily life exercise (5-6 METs), reduce abdominal fat (visceral fat, total abdominal fat) in those with a tendency toward obesity, while “Bifidobacterium BB536” has been reported to improve the intestinal environment of the colon and regulate intestinal function.
Related Articles
AEON’s Black Panda” Limited Edition: 80 Items Launching on 11/22 for Black Friday
Aeon Retail Co., Ltd. will sell approximately 80 Aeon-exclusive products featuring the "Black Panda" design, such as cup noodles, toilet paper, and cushions, during the "Aeon Black Friday" event held from Friday, November 22 to Sunday, December 1 . These products will...
Functional coffee innovation: UCC Expands “UCC &Healthy” Series with New Product: Supporting Health with Coffee-Derived Ingredients
UCC Ueshima Coffee Co., Ltd. has expanded its "UCC &Healthy" series of functional foods made solely from coffee, launching the new "Special Blend" (4-pack drip coffee) on September 2, 2024. Features of the New Product The "Special Blend" focuses on...
Oisix Launches a New Variety of Miniature Vegetable: “Candy Ball Cabbage”
Oisix ra daichi Inc. (Tokyo, Shinagawa Ward, CEO Kohei Takashima) will launch a new mini cabbage variety, "Spepa Veg: Ready-to-Use! Candy Ball Cabbage", on November 28. The product, weighing 450g and priced at ¥356, is ideal for one-time use in dishes like hot pots...