Food Trend 2024 in Japan Croissant Innovation by Martner Japan | May 1, 2024 | CONSUMER TRENDS AND INSIGHTS, INNOVATION, NEW PRODUCTSThe name “croissant” originates from French, meaning “crescent.” However, recently, a diverse range of “evolved croissants” has emerged in South Korea and landed in Japan, attracting attention, especially among younger generations....
