Pan Pacific International Holdings (PPIH) announced on April 8 that it will open a new “Kirakira Donki” store in Shibuya, Tokyo, featuring products for young people under the discount store “Don Quijote” brand. The store will open on 23rd at...
AEON’s private brand (PB) “Topvalu” will celebrate its 50th anniversary in 2024. Aeon has been supported by a “value proposition” that national brands (NB) cannot provide and a “price strategy” that offers the same or better...
FamilyMart Corporation (Headquarters: Minato-ku, Tokyo; President and CEO: Kensuke Hosomi) will release “Short Socks Rainbow” priced at 390 yen (including tax: 429 yen) and “Imabari Towel Handkerchief Rainbow” priced at 546 yen (including tax:...
In 1974, when beef imports were restricted, AEON aimed to deliver delicious beef to customers at affordable prices. Believing Tasmania to be ideal for raising beef cattle for Japan, AEON started ranching on the island. Tasmania, situated approximately 240 km southeast...
Entering the canned chu-hai market as a latecomer, Kirin’s “Hyoketsu” has become a blockbuster product with a cumulative sales volume exceeding 17.5 billion units (250ml cans, until the end of March 2022). If we redefine a blockbuster product,...
