Aeon PB resonates with the MZ generation. Soft drink sales double. by Martner Japan | Apr 20, 2024 | CONSUMER TRENDS AND INSIGHTS, FLASH NEWS, NEW PRODUCTS, RETAILAEON’s private brand (PB) “Topvalu” will celebrate its 50th anniversary in 2024. Aeon has been supported by a “value proposition” that national brands (NB) cannot provide and a “price strategy” that offers the same or better...