Upcycle in RTD category ; By 2027, the “Kirin Ice” brand plans to reduce annual fruit waste by 150 tons through this project. by Martner Japan | Apr 17, 2024 | CONSUMER TRENDS AND INSIGHTS, INNOVATIONEntering the canned chu-hai market as a latecomer, Kirin’s “Hyoketsu” has become a blockbuster product with a cumulative sales volume exceeding 17.5 billion units (250ml cans, until the end of March 2022). If we redefine a blockbuster product,...
