Seven & i Holdings (Tokyo) will sell “Completely Farmed Yellowtail” as a new product under its private brand “Seven Premium Fresh” from April 8, 2024 at approximately 120 Ito-Yokado and some York stores nationwide. It will be released sequentially at stores.
This product is the first for Seven & i Group to receive MEL certification. MEL certification is a seafood eco-label originating from Japan, and is given to certified seafood products for the purpose of sustainable use of marine resources and environmental protection.
Seven & i Group established the environmental declaration “GREEN CHALLENGE 2050” in 2019 and is promoting sustainable procurement. Ito-Yokado obtained MEL certification in April 2020 and has been selling original brand seafood products with the MEL mark.
The “Completely Farmed Yellowtail” that will be released this time is a product that is cultivated from artificial hatching to adulthood without relying on natural resources.
Related Articles
Marusanai relaunches “Soymilk Yogurt 400g made with domestic soybeans” as a functional food
[Press Release] Announcement date: August 1, 2024 <Lactic acid bacteria are also derived from plants! The "Soy Milk Yogurt" series has seen an increase in shipments for 13 consecutive years> "Soy milk yogurt made with domestic soybeans" A functional food that...
“Horoyoi ” New release for a limited time
Suntory Limited will launch "Horoyoi (Netflix Cola Sour)" nationwide for a limited time from Tuesday, November 5th. The Horoyoi brand is a long-selling brand that has been supported by customers of all ages since its launch in 2009 as a drink with a mild taste and an...
The popular refreshing taste of Morinaga Aloe Yogurt has been transformed into snacks!”Hi-Chew Premium “, “Large Ramune “, and “Morinaga Aloe Yogurt Flavor Sandwich Cookies”will be released on Tuesday, October 22nd.
Morinaga & Co., Ltd. (Shibaura, Minato-ku, Tokyo; President and CEO: Eijiro Ota) will release three new products in collaboration with Morinaga Milk Industry Co., Ltd.'s (Higashi-Shinbashi, Minato-ku, Tokyo; President and CEO: Yoichi Onuki) popular product...