Seven & i Holdings (Tokyo) will sell “Completely Farmed Yellowtail” as a new product under its private brand “Seven Premium Fresh” from April 8, 2024 at approximately 120 Ito-Yokado and some York stores nationwide. It will be released sequentially at stores.
This product is the first for Seven & i Group to receive MEL certification. MEL certification is a seafood eco-label originating from Japan, and is given to certified seafood products for the purpose of sustainable use of marine resources and environmental protection.
Seven & i Group established the environmental declaration “GREEN CHALLENGE 2050” in 2019 and is promoting sustainable procurement. Ito-Yokado obtained MEL certification in April 2020 and has been selling original brand seafood products with the MEL mark.
The “Completely Farmed Yellowtail” that will be released this time is a product that is cultivated from artificial hatching to adulthood without relying on natural resources.
Related Articles
Daiso Industries launches new cosmetics brand “Kyumme” from “DAISO×TGC”
On March 1st, Daiso Industries (Hiroshima Prefecture) exhibited at the 40th Mynavi Tokyo Girls Collection 2025 SPRING/SUMMER (sponsored by the Tokyo Girls Collection Executive Committee). In conjunction with this exhibition, DAISO and Tokyo Girls Collection (TGC)...
Japanese firm launches madeleines made from thinned apples and upcycled cacao husks
GOOD NATURE MARKET in Japan has introduced madeleines made from discarded ingredients like thinned apples and upcycled cacao husks. Owned by GOOD NATURE STATION, a Kyoto-based commercial facility operated by BIOSTYLE Co Ltd, this initiative aligns with sustainable...
Expanding Flavored Sausages: Capturing Dinner and Home Drinking Demand
Expanding Flavored Sausages: Capturing Dinner and Home Drinking Demand Japan’s Sausage Market Struggles Amid Changing Consumer Preferences Japan's sausage market has remained largely unchanged for decades, with a strong reliance on pork-based products. In contrast to...