Seven & i launches “fully farmed yellowtail” from Seven Premium Fresh, the first to receive MEL certification.

Seven & i Holdings (Tokyo) will sell “Completely Farmed Yellowtail” as a new product under its private brand “Seven Premium Fresh” from April 8, 2024 at approximately 120 Ito-Yokado and some York stores nationwide. It will be released sequentially at stores.

This product is the first for Seven & i Group to receive MEL certification. MEL certification is a seafood eco-label originating from Japan, and is given to certified seafood products for the purpose of sustainable use of marine resources and environmental protection.

　Seven & i Group established the environmental declaration “GREEN CHALLENGE 2050” in 2019 and is promoting sustainable procurement. Ito-Yokado obtained MEL certification in April 2020 and has been selling original brand seafood products with the MEL mark.

　The “Completely Farmed Yellowtail” that will be released this time is a product that is cultivated from artificial hatching to adulthood without relying on natural resources.

Source :Diamond chainstore 9th April 2024.