Horiguchi Coffee (Setagaya, Tokyo) cup-on type regular coffee “Horiguchi Coffee Drip Bag”
The company, which roasts and sells coffee beans, has commercialized this product with a focus on quality. The beans are carefully selected, and the new product uses 15% powder, compared to 8 to 12 grams per package for standard products. There are 4 types, including “Bitter Sweet”, which has a perfect balance of bitterness and sweetness. 《6 packets, 1620 yen. 25th》

Source:Nikkei MJ 20th Mar 2024.
Related Articles
TOFU sweet bar innovation
Martner Japan insight comment The Tofu Bar is a clean-label, plant-based food product that maximizes the natural power of soybeans by eliminating unwanted bitterness and off-flavors. Seasoned and ready-to-eat, it is designed to suit a variety of modern...
Sweet potato snacking “Salted Karinto made with ‘Kogane Sengan’, a premium sweet potato grown in Kyushu Japan
Martner Japan insight comment "Imo Kenpi" is a traditional Japanese snack made by deep-frying thin strips of sweet potato and coating them with a light sugar glaze. It pairs perfectly with Japanese tea or other beverages, yet this simple and delicious snack remains...
FIZZPRESSO: Redefining RTD Coffee with Sparkling Espresso Innovation
Martner Japan insight commentSuccess for FIZZPRESSO will depend on how effectively ITO EN can frame it not as “coffee with bubbles,” but as a new category altogether—akin to the way hard seltzer or cold brew evolved beyond their origins. Positioning, packaging, and...