2024 marks the momentous 100th anniversary since the birth of “Nissin Salad Oil” in 1924. In Japan, Nissin Oillio Group pioneered the manufacturing and sales of highly refined soybean oil, a departure from the commonly used vegetable oils such as rapeseed and sesame oils, a century ago.
Throughout these 100 years, the company has continuously provided new value by developing numerous technologies and launching innovative products. Particularly, “oxidation” significantly influences the quality of edible oils and remains a concern and focal point for consumers. While the company has previously developed technologies to mitigate oxidation, it has now unveiled the “Ultra Oxidation Barrier Method,” which consolidates and further evolves existing techniques.
With “Nissin Healthy Clear,” a product of Edible rape oil that alleviates the vague concerns regarding oxidation, the company aims to offer a new value proposition where the freshness of oil persists even after opening. By enhancing the allure of cooking oils, the company seeks to revitalize the household edible oil market.
Related Articles
Cheese category insight: Key new product is Meiji & Saint-Moret Cream Cheese Dessert Innovation.
The cheese market in Japan has been growing with consumption increasing by 30% over the past decade.The Japanese cheese market has been steadily growing in recent years, with consumption increasing by approximately 30% over the past decade. In 2019, total consumption...
FamilyMart Introduces New Supervised Sweets Series for the Valentine’s Season
FamilyMart Co., Ltd. (Headquartered in Minato-ku, Tokyo, President: Kensuke Hosomi) will launch a new series of sweets under "Famimaru Sweets," supervised by PIERRE HERMÉ Anthology, at approximately 16,200 FamilyMart stores nationwide starting Tuesday, January 28,...
7-Eleven, freshly brewed tea in-store, 1,000 shops in three years.
7-Eleven Japan has introduced freshly brewed tea as part of its "Seven Cafe" product line, marking a significant step in its efforts to diversify its offerings and attract a broader customer base. This initiative builds on the success of its freshly brewed coffee and...